Businesses that take the time to learn about social media, make a plan for using social media, and take the time to build a reputation can be rewarded in an amazingly number of ways. Putting out well crafted content with authenticity is the most powerful thing you can do in social media.
An article on the Social Media Examiner discusses how a Domino’s Pizza Franchise monitors it service and brand on Twitter. The result: turn a negative impression into a positive one quickly and winning numerous fans. (Plus the pizza is good.)
Putting out well crafted content with authenticity is the most powerful thing you can do in social media.
The lesson here is that a managing partner of the Chicago area Domino’s franchises is involved with social media. He has a Twitter account @Ramon_DeLeon. He has branding across his stores to have his customers give the stores mentions on their Facebook and Twitter accounts. Mr. DeLeon even used video to issue an apology to his customer, Amy, who is a powerful woman in the social media realm. Mr. DeLeon uses video to give answers to customers that leave comments and/or questions about his stores. He is ahead of the curve using video.
Now all that being said, what sets Mr. DeLeon apart is his enthusiasm, his sincerity, and above all he puts across that he cares. He creates content that his customers and others want to share. This works because it is part of his marketing plan that he is executing and he believes in it. His goal… in the end it is to get you to buy more pizzas.
The lesson here is that even if you are registered on all the social media platforms on the internet, if you do not have plan to use them, if you do not have a goal in mind when using them, and if you do not come across as genuine or sincere… then your content will be lame. Remember this is a medium that requires authenticity. Be yourself and you will gain followers and fans!
What successes or failures have you seen in social media?
About the author:
Erroin A. Martin is a Business Advocate with the Von Gehr Consulting Group, LLC, a coaching and consultancy provider for businesses and medical practices. He has over eleven years experience working within the pharmaceutical, manufacturing, technology, business services, and agriculture industries in various levels of leadership across six continents. He has led diverse teams in sales, marketing, planning, and in the Army. He currently coaches business leaders and physicians in the tools needed to plan for their success. Learn more about the Von Gehr Consulting Group, LLC at www.vongehrconsulting.com or call +1 203 433 8079. You can follow him on Twitter at @Erroin