We have all heard the maxim, “Dress to impress.” In fact it is a given that how you dress speaks volumes about your character, your self-awareness, and your ability to deliver. When you dress like a bum, people will treat you like one. So when you stare out at your employees, or even yourself in the mirror, how do you look? What message are you sending?
Dress To Attract
No matter what type of economy you are in, it is hard to attract new leads and customers. There is a lot of time and effort that goes into finding a lead, qualifying a lead, and helping them make the decision to choose your business. All of that equals money.
How you present yourself, from your web presence to what you actually wear to meeting your potential lead, will determine whom you attract.
If you want high spending clients, then you better have a polished website grammar and all. You better make sure you dress professionally and like you fit in. Your social media presence must also be a reflection of what you want to present. (That means the keg stand pictures have got to go!)
How you look and present yourself, determines whom you attract.
If you are not getting any leads, are you dressed to impress or not?
Looking Great Never Stops
Your presentation does not end after you have obtained the new client. In fact in order for you to keep your client, you better perform and present better than when you were trying to attract them. Failure to do so presents doubts in your client’s mind about where there are investing their money and spending their time. That means opportunities for you to lose them to your competitors if you are not presenting your best.
If you are nodding your head in agreement as you read this, then are you inspecting what you are expecting of your business?
If you are not nodding your head, you better start taking a good look around and clean things up!
Why It All Matters
It comes down to having pride in what you do and the products you deliver. That pride transfers a feeling of quality and value in your customers. That pride in your presentation will also determine how much you can charge your clients.
We have all been to Wal-Mart. (I know you won’t admit it, but you have, I know you have.) That wondrous big box store of items you can buy cheaply. If you have had the pleasure, and you have, to walk through the store you find the following:
- Crowded aisles
- Clothing falling off the racks
- Product damaged, misplaced, or on the floor
- The over all feeling of the store being dirty
Those atmospherics give you the impression that the items you are going to buy will be cheap and most likely of poor quality. Does your business present itself the same way?
The next time you have the pleasure of going to your local post office, take a look at the postal clerks and their surroundings. You will see lots of signs telling you, the customer, what you cannot do or most likely did wrong. You will see your civil servant, whom is paid by your tax dollars, dressed in their uniform. A postal uniform that is either too tight, dirty, covered with pins and stains, or maybe they will be in just a t-shirt. What does that say about the quality of their product?
How you present yourself matters, because when given a choice, your client will always choose the option that makes them feel valued and that quality will be delivered. For your business to be profitable, it has to have clients that want value and quality. Otherwise you have just created a commodity mindset and you will always be beaten on price.
How does your business dress?