Many businesses and entrepreneurs are great at making plans.  While it is one of the toughest things to do initially, it is easy to create plans once you get the hang of them.  Where things go wrong is the failure in execution of those plans.  The problem is trying to execute too many things at the same time spreading resources out with no depth....

Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...

In my previous blog about business planning, I discussed the method of backwards planning.  Whether you are planning a marketing campaign, a social media initiative, a sales plan, or even something unheard of yet… it is best to execute those items in manageable pieces. …break up the tasks into those easily executable, manageable chunks. It is best first...

Happy New Year!  In an effort to join the chorus of blogs, posts, and tweets wishing you success and tips for planning for your resolutions, I am going to add a bit of twist.  When it comes to your business, especially when it comes to your business plans you should build into this New Year the concept of backwards planning. Backwards planning is a...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...