In my previous blog about business planning, I discussed the method of backwards planning.  Whether you are planning a marketing campaign, a social media initiative, a sales plan, or even something unheard of yet… it is best to execute those items in manageable pieces. …break up the tasks into those easily executable, manageable chunks. It is best...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...

You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of power...

We have had the honor of having written a guest post for the pharmaceutical industry blog pharmaphorum. Our post touches upon the changes currently being debated in the U.S. Legislature on Healthcare.  The changes will have a profound impact in how the industry sells its products. Enjoy! and we look forward to reading your comments! Pharmaphorum Post on US...

An article in the recent edition of the Harvard Business Review talks about the need to bring conflict into the workplace.  Picking a fight about the future direction for a brand, product, or company can be key in bringing out innovation and a stronger plan. The article gives you the tools you might need to set the conditions and manage the fight within the...