Many companies, both large and small, have embraced social media.  It has been reported by Facebook that advertising on social media by businesses has increased 1000%.  More and more people are increasing the size and depth of the social media gene pool. This blog, for one, thinks that is a wonderful thing.  Growth is great!  Just make sure your business...

It is amazing what the power of social media can do. Someone in my LinkedIn network had an update about another software platform called SocialGrow. They used a video from Xtranormal, which has pre-cut computer animated scenes. All you have to do is type in a script, place some camera angles, and… you have a movie! It is even easier than...

Measurement.  It is how you address the sate of your progress towards your goals.  It helps you discover new opportunities and weaknesses you may not be aware of.  In sports the ultimate measurement is the scoreboard at the end of the match.  In social media… the measurement is more than just followers and fans.  Measurement in social media is what you...

When it comes to social media there is a lot that has been written.  There are blog posts about how to create a successful marketing campaign.  There are articles about how to select the perfect social media software for your business.  Many people have written about bringing value to your conversations.  This post is going to add to that cacophony of...

One of my favorite things to watch after a sporting event is the interview with the coaches.  Inevitably the losing coach talks about how they should have scored more points.  If the team just did… they would have won.  Well of course they would of won if they had more points than the other team.  That is the point of playing. The reason for the loss is...