Sep 6, 2011

If you have been finishing your last days of summer then you and your business might have missed an important report from the Pew Research Center.  Behind all the rhetoric and excitement around social media, I am sure you and your business have been a bit skeptical.  What can social media do for you?   Before we answer that question, let’s dive deep...

Video Blogs, of Vlogs, are becoming a new means for bloggers and other creators of content to get their message out.  It is just another medium for the message.  Just like, blogs, Facebook, and Twitter, vlogs are becoming part of the fastest growing social media segment: YouTube. In April of this year 13 billion videos were viewed on YouTube alone.  Those...

Many companies, both large and small, have embraced social media.  It has been reported by Facebook that advertising on social media by businesses has increased 1000%.  More and more people are increasing the size and depth of the social media gene pool. This blog, for one, thinks that is a wonderful thing.  Growth is great!  Just make sure your business is...

It is amazing what the power of social media can do. Someone in my LinkedIn network had an update about another software platform called SocialGrow. They used a video from Xtranormal, which has pre-cut computer animated scenes. All you have to do is type in a script, place some camera angles, and… you have a movie! It is even easier than iMovie. Here is...

Measurement.  It is how you address the sate of your progress towards your goals.  It helps you discover new opportunities and weaknesses you may not be aware of.  In sports the ultimate measurement is the scoreboard at the end of the match.  In social media… the measurement is more than just followers and fans.  Measurement in social media is what you...