If your business is online with its very own website then you most likely have a persona online, although you probably did not think about your online persona when launched your website.  You just wanted to get your business on the web.  Your website talks about your business, possibly you, and has pictures.  If you were to describe your online persona...

In a previous post I discussed five guidelines a business should follow when it comes to engaging in social media.  They are question, plan, location, test, and measure.  In the coming posts I will be discussing each of them in greater detail.  This post will focus on the questions you need to ask yourself and your business before you begin. Successful...