Measurement.  It is how you address the sate of your progress towards your goals.  It helps you discover new opportunities and weaknesses you may not be aware of.  In sports the ultimate measurement is the scoreboard at the end of the match.  In social media… the measurement is more than just followers and fans.  Measurement in social media is what...

When it comes to social media there is a lot that has been written.  There are blog posts about how to create a successful marketing campaign.  There are articles about how to select the perfect social media software for your business.  Many people have written about bringing value to your conversations.  This post is going to add to that cacophony of...

One of my favorite things to watch after a sporting event is the interview with the coaches.  Inevitably the losing coach talks about how they should have scored more points.  If the team just did… they would have won.  Well of course they would of won if they had more points than the other team.  That is the point of playing. The reason for the loss is...

Mistakes.  They happen.  They are going to happen.  The best you can hope for is to avoid them as much as possible and minimize their damage.  Mistakes.  They are what make us human. In social media, mistakes are going to happen.  There will be miscommunication, misunderstanding, and failure to recognize opportunities.  Should this be the end of the world...

Physics is governed by laws and theories that help scientists understand how our universe works.  There is the Theory of Relativity, the String Theory, and Newton’s Laws.  So it is with business.  While there are theories out there that you can put to use in helping make your business successful, there are also business laws that you violate at your own...