You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of...

We have had the honor of having written a guest post for the pharmaceutical industry blog pharmaphorum. Our post touches upon the changes currently being debated in the U.S. Legislature on Healthcare.  The changes will have a profound impact in how the industry sells its products. Enjoy! and we look forward to reading your comments! Pharmaphorum Post on US...

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times you are going to speak with your customers/clients. First, you cannot...

Who purchases your products and services? What do they look like? How do they interact in your marketplace? These are just some of the questions you need to know the answers to when you seek out your ideal customer.  For the small business or niche business, your ideal customer is not everyone that walks through your door.  In fact, even for the larger...

While we are a bunch of lions here at Von Gehr Consulting Group, we also are pet owners.  Yesterday we had a wonderful customer service experience through email.  Take a look: I had never even heard of your breed of dogs before. Live and learn, huh? I was looking at a couple of web sites on those dogs and I think you’d be best off with...