In a perfect world your ideal customer would be only listening to you.  Sadly, we do not live in a perfect world.  This video demonstrates some of the forces that might be influencing your customer and how they interact within the market.  If you can not identify who or what influences your customer then your sales cycle could become a lot longer! Watch...

In the past sales used to be about interrupting and pushing your product or services. In recent years sales has taken a more “customer centric or customer focused” approach. All about the customer and how they feel and what they want and how you can help them. Or is it? I mean you’re in sales right? You are supposed to really care about your customer,...

You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of power...

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times you are going to speak with your customers/clients. First, you cannot...

Who purchases your products and services? What do they look like? How do they interact in your marketplace? These are just some of the questions you need to know the answers to when you seek out your ideal customer.  For the small business or niche business, your ideal customer is not everyone that walks through your door.  In fact, even for the larger...