General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.”  When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the long term.  They will, if executed...

Preparation is a very important part of having success in any sales situation.  Intimately knowing your product, knowing your customer, and knowing your market environment will set you up for that most precious part of any sales call… THE CLOSE. This is the part of the sale where you ask the prospect, client, customer or whatever you are calling the...

Are you prepared to close the sale? Any sales book worth its salt will tell you that you have to prepare before you make the call.  Yeah, I know that.  We all know that.  Yet it is amazing how many sales people just wing it when comes to the sales call.  That attitude means leaving either money on the table or losing the sale. What does simple...