You ever have a great conversation that changes the way you view things?  You know, the type of conversation that makes you use everything you’ve learned, makes you take a stand, and leaves you feeling refreshed.  Ever have one of those? Did you know that you could have one of those conversations when it comes to your business? Yes you can. It begins...

A friend of mine recently participated in an “Inspiration Ideation” meeting last week.  The goal was to help her and her team to find new means of inspiration so that they can come up with better messaging, better slogans, and an overall better marketing campaign.  Otherwise the product they are marketing is simply just old – there is no oomph! –...