Recently I was approached over the phone by a company that wanted me to purchase keyword advertisement for life. The idea being that my company would have preferred ad placement when someone searches for specific keywords like business coaching, corporate coaching, etc. That a few grand up front would have a longer ROI than the [...]
Posts Tagged ‘pre-call sales planning’
August 18th, 2009
Intelligence Preparation Of The Sales Call
What in the heck does that mean?
It means another skill the top 1%, possess in making the sales. It means understanding the terrain in which the top 1% salesperson is going to making their sales call in. It means knowing who the decision makers, influencers, environmental pressures, and who the “false buyers” are. [...]
Erroin A. Martin
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