Somewhere it is written that it takes 21 days or more to change a habit or establish a new one. (Although I am sure under the right pressures those days can be shortened.) If it is really the case that it takes 21 days then you should use that number when establishing how many times [...]
Posts Tagged ‘marketing themes’
September 14th, 2009
Money Back Guarantee Is Poor For Quality Perception
General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.” When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the [...]
Erroin A. Martin 
Posted in Marketing, Sales 
Tags: long term business growth, marketing and sales tactics, marketing strategy, marketing themes, Sales, Sales blitzes, sales coaching, sales consulting, Sales Training, Strategy and Tactics, success planning 
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