The internet has proven to be a powerful marketing tool.  You have social media, blogs, Google Ads, Youtube videos, and email newsletters.  There are so many methods to communicate and engage your target audience that when you make a blunder it is seen exponentially. Here is an example that we received from a company we buy from: Hey...

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times you are going to speak with your customers/clients. First, you...

General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.”  When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the long term.  They will, if executed...