If your business is online with its very own website then you most likely have a persona online, although you probably did not think about your online persona when launched your website.  You just wanted to get your business on the web.  Your website talks about your business, possibly you, and has pictures.  If you were to describe your online persona...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before...

Business owners, entrepreneurs, individual contractors… lend me your ears.  I come not to bury traditional advertisement, not to honor it.  It was my friend, honorable to how much I paid it, and just to me by providing clients. If Shakespeare were alive would he write thus about traditional advertisement when compared to social media?  Probably not but it...

I am honored that I know Shelly Kramer and that she took the time to be a guest writer on the Finding Answers Blog.  Her wit, charm, and above all unworldly eighth sense when it comes to social media are very apparent in her writing.  That leads me back to first rule and cornerstone of publishing online: content is emperor of all things Internet.  Without...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...