If your business is online with its very own website then you most likely have a persona online, although you probably did not think about your online persona when launched your website.  You just wanted to get your business on the web.  Your website talks about your business, possibly you, and has pictures.  If you were to describe your online persona...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before...

Business owners, entrepreneurs, individual contractors… lend me your ears.  I come not to bury traditional advertisement, not to honor it.  It was my friend, honorable to how much I paid it, and just to me by providing clients. If Shakespeare were alive would he write thus about traditional advertisement when compared to social media?  Probably not but it...

One of the exciting aspects of social media is the instantaneous impact a message, post, or tweet can have for your business.  If picked up by the right people or placed on the right platform your message can be viewed and acted upon by millions of people.  Depending on your business that could mean millions of potential customers.  Therefore it is very...

I ran into an old colleague in the supermarket yesterday. (No, no one got hurt.)  We were discussing the current business climate and how our respective businesses are going.  His is in a breakout stage right now, which means he feels a bit overworked but happy.  He is working for a medical device company that does not make a unique product but has improved...