A business to survive has to have results. Typically these results are measured by the ultimate measurement: cash. The difficulty for any business in understanding this measurement is if it is a direct relation to activity or something other. Most businesses will have the belief that cash is generated solely by activity. Therefore many sales plans, business...

Many businesses and entrepreneurs are great at making plans.  While it is one of the toughest things to do initially, it is easy to create plans once you get the hang of them.  Where things go wrong is the failure in execution of those plans.  The problem is trying to execute too many things at the same time spreading resources out with no depth....

Watch How To Determine Your Ideal Customer in Educational & How-To |  View More Free Videos Online at Veoh.com This video demonstrates the information you need to gather in order to determine who your ideal customer really is. You will be amazed to discover that your might be missing your ideal customer...

In the past sales used to be about interrupting and pushing your product or services. In recent years sales has taken a more “customer centric or customer focused” approach. All about the customer and how they feel and what they want and how you can help them. Or is it? I mean you’re in sales right? You are supposed to really care about your customer,...

Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...