In a previous post I discussed five guidelines a business should follow when it comes to engaging in social media.  They are question, plan, location, test, and measure.  In the coming posts I will be discussing each of them in greater detail.  This post will focus on the questions you need to ask yourself and your business before you begin. Successful...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before...

Business owners, entrepreneurs, individual contractors… lend me your ears.  I come not to bury traditional advertisement, not to honor it.  It was my friend, honorable to how much I paid it, and just to me by providing clients. If Shakespeare were alive would he write thus about traditional advertisement when compared to social media?  Probably not but it...

There are tons of how-to’s out there when it comes to Twitter, Facebook, Blogs, Foursquare, etc.  Most of them written by much more knowledgeable people than I can possibly be on such a quickly shifting medium.  I am in need of step-by-step instructions just like the next person when it comes to setting up the accounts and posting items online.  (I –...

If you have been sitting on the fence or simply putting your toes in the water when it comes to social media, I am here to tell you that it is time to jump in.  The water is warm – heck it is actually hot! You should dive right in!  You need to for your business to survive.  Why?  That is where your customers and influencers of customers are. Now… that...