In a previous post I discussed five guidelines a business should follow when it comes to engaging in social media.  They are question, plan, location, test, and measure.  In the coming posts I will be discussing each of them in greater detail.  This post will focus on the questions you need to ask yourself and your business before you begin. Successful...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before...

Happy New Year!  In an effort to join the chorus of blogs, posts, and tweets wishing you success and tips for planning for your resolutions, I am going to add a bit of twist.  When it comes to your business, especially when it comes to your business plans you should build into this New Year the concept of backwards planning. Backwards planning is a...

An article in the recent edition of the Harvard Business Review talks about the need to bring conflict into the workplace.  Picking a fight about the future direction for a brand, product, or company can be key in bringing out innovation and a stronger plan. The article gives you the tools you might need to set the conditions and manage the fight within the...

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times you are going to speak with your customers/clients. First, you cannot...