Posts Tagged ‘long term business growth’

21 Equals 7 — Keep Customer Contact Diverse

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times [...]

Third Option In The Healthcare Debate

The healthcare debate that has been raging in the United States since the beginning of the summer has been filled with claims and counter claims.  Truths, falsities, assaults, and mud filled attacks have been lobbied by both sides.  What seems to be lost in the details of the debate is a serious discussion of a [...]

Money Back Guarantee Is Poor For Quality Perception

General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.”  When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the [...]

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