Physics is governed by laws and theories that help scientists understand how our universe works.  There is the Theory of Relativity, the String Theory, and Newton’s Laws.  So it is with business.  While there are theories out there that you can put to use in helping make your business successful, there are also business laws that you violate at your own...

In a previous post I discussed five guidelines a business should follow when it comes to engaging in social media.  They are question, plan, location, test, and measure.  In the coming posts I will be discussing each of them in greater detail.  This post will focus on the questions you need to ask yourself and your business before you begin. Successful...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before you...

The kingdom of your business is made up of two entities: the employees and the vendors. Each has desires that can compliment and compete against each other. Each provides your business with information that is tainted with bias and self-interests, yet valuable none the less. The Vendors’ Desires The desires of the vendor is to have a client use, promote,...

What are the most successful businesses?  What is that they do that makes them unique?  How are they able to ride out a crisis after another crisis? The first answer most likely is… they offer great products and services. I’d agree with that.  The second answer is… they compete in a unique market space or after a specific niche.  I’d say that is part...