Have you heard about the antenna issue with the iPhone 4?  (If you are on your iPhone can you hear me now?) When Steve Jobs, of Apple, came back from vacation to address the antenna controversy with the iPhone 4, he mentioned that the antenna complaints were only less than one percent of all related calls.  One percent.  Seems like a very small number...

Customers are the lifeblood of any business.  Without them your business — any business — cannot survive.  Customers validate your business plans, your products, and the value of your services through their purchases.  So it is always baffling to me why some companies perform customer service poorly.  You do not have to be that way as you...