Recently I was approached over the phone by a company that wanted me to purchase keyword advertisement for life.  The idea being that my company would have preferred ad placement when someone searches for specific keywords like business coaching, corporate coaching, etc.  That a few grand up front would have a longer ROI than the horror of pay-per-click...

Mar 10, 2010

Social media is the buzz these days for businesses both large and small.  As a medium it allows, for an investment of time, companies to engage with customers and potential clients.  Whole departments are being built and new companies are being founded to help guide messaging into the social media realm.  The focus is on listening to the customers, engage...