There are tons of how-to’s out there when it comes to Twitter, Facebook, Blogs, Foursquare, etc.  Most of them written by much more knowledgeable people than I can possibly be on such a quickly shifting medium.  I am in need of step-by-step instructions just like the next person when it comes to setting up the accounts and posting items online.  (I –...

What are the most successful businesses?  What is that they do that makes them unique?  How are they able to ride out a crisis after another crisis? The first answer most likely is… they offer great products and services. I’d agree with that.  The second answer is… they compete in a unique market space or after a specific niche.  I’d say that is...

Customers are the lifeblood of any business.  Without them your business — any business — cannot survive.  Customers validate your business plans, your products, and the value of your services through their purchases.  So it is always baffling to me why some companies perform customer service poorly.  You do not have to be that way as you will...

In a perfect world your ideal customer would be only listening to you.  Sadly, we do not live in a perfect world.  This video demonstrates some of the forces that might be influencing your customer and how they interact within the market.  If you can not identify who or what influences your customer then your sales cycle could become a lot longer! Watch Who...

In the past sales used to be about interrupting and pushing your product or services. In recent years sales has taken a more “customer centric or customer focused” approach. All about the customer and how they feel and what they want and how you can help them. Or is it? I mean you’re in sales right? You are supposed to really care about your customer,...