Many companies, both large and small, have embraced social media.  It has been reported by Facebook that advertising on social media by businesses has increased 1000%.  More and more people are increasing the size and depth of the social media gene pool. This blog, for one, thinks that is a wonderful thing.  Growth is great!  Just make sure your business...

Ahhh…. customer service.  You elusive Siren of the business seas; your beauty is as ravishing as your song.  How I hear your call like Odysseus did and I too beg to be taken to your rocky shores.  Beat me.  Abuse me. Make me feel as if it is my own fault.  How foolish I was to hand over my wealth my meager earnings in the pursuit of your false...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before you...

The kingdom of your business is made up of two entities: the employees and the vendors. Each has desires that can compliment and compete against each other. Each provides your business with information that is tainted with bias and self-interests, yet valuable none the less. The Vendors’ Desires The desires of the vendor is to have a client use, promote,...

Another airline service has gone and done it.  They’ve taken customer service one step closer to worse or beyond.  Continental Airlines is the latest among the major American carriers to start charging for food during the flight.  The next logical question should be: why even have food on the plane anyway? The rapid decline in customer service from the...