Apr 7, 2011

Typically when a business begins to choke, or feel like it is being choked, it is normally around financial pressures. The inability to generate cash flow combined with increase desire of creditors/vendors to get paid can choke the life out of a company. That is not what I am talking about. In this case is one person, who holds all the vital knowledge...

Jan 12, 2011

When you work on your business plan you are working on a map for your future.  You plan how you are going to make money.  You work out the expenses you expect to keep low.  You project the earnings you are going to get from selling your product/services.  You even plan out the structure of you business.  Your business plan is about a positive profitable...

This time of year – beyond the holiday shopping and slow down in business – is when most business leaders, executives, and owners start to plan.  They reach into the filing cabinet or search their computers and dust off last year’s business plan.  It is that annual ritual of reading what they thought they would do this year (and didn’t) and write out...

Businesses both large and small spend a large amount of time executing their plans.  Be they marketing, social media, sales, or business plans.  If these plans – finely tuned and crafted – have the latest information, the correct assumptions, and proper resources in place, then their execution should lead to success.  The key word being “should”. When...

The alluring call of the Siren has finally gotten you to succumb.  You are going to market your business into the social media realm.  Here are five guidelines you need to follow to be successful in leveraging social media for your business. Answer A Few Questions We thought that we had the answers, it was the questions we had wrong. – Bono Before you...