Ahhh…. customer service.  You elusive Siren of the business seas; your beauty is as ravishing as your song.  How I hear your call like Odysseus did and I too beg to be taken to your rocky shores.  Beat me.  Abuse me. Make me feel as if it is my own fault.  How foolish I was to hand over my wealth my meager earnings in the pursuit of your false...

Who purchases your products and services? What do they look like? How do they interact in your marketplace? These are just some of the questions you need to know the answers to when you seek out your ideal customer.  For the small business or niche business, your ideal customer is not everyone that walks through your door.  In fact, even for the larger...

Are you prepared to close the sale? Any sales book worth its salt will tell you that you have to prepare before you make the call.  Yeah, I know that.  We all know that.  Yet it is amazing how many sales people just wing it when comes to the sales call.  That attitude means leaving either money on the table or losing the sale. What does simple...