Ahhh…. customer service.  You elusive Siren of the business seas; your beauty is as ravishing as your song.  How I hear your call like Odysseus did and I too beg to be taken to your rocky shores.  Beat me.  Abuse me. Make me feel as if it is my own fault.  How foolish I was to hand over my wealth my meager earnings in the pursuit of your false...

Undoubtedly you have sat through many meetings to plan your business throughout your career. Many times (possibly too many to count) you have discussed the strategy your company is going to take, deciding on who will do what when and how. Yet do you realize that you have just spent countless hours discussing tactics?  Do you know the difference between...