The impact of the Icelandic volcano eruption last week is going to a have a profound impact on European and African economies for months if not years to come.  Some airlines, already stretched to razor thin margins, may go under.  There is a lot of negativity to go around.  So where is the positive?  Look no further than social media. What Your Business...

We have all been told to be ourselves, one time or another, in our lives.  The power of your personality and the authenticity behind it will attract others to you.   People like to hang around people they can relate to.  It is the same when it comes to social media: be yourself. Whether you are using Twitter, Facebook, LinkedIn, etc. to connect or for...

Want to beat the competition?  Put your customers at the center of your organization.  Make them the CEO of your business.  Doing so will help you respond faster, launch innovative products/services, and build win-win relationships. Every company has an organizational chart, whether it is formal or informal, that depicts the hierarchy and the roles...

One of the exciting aspects of social media is the instantaneous impact a message, post, or tweet can have for your business.  If picked up by the right people or placed on the right platform your message can be viewed and acted upon by millions of people.  Depending on your business that could mean millions of potential customers.  Therefore it is very...

Mar 10, 2010

Social media is the buzz these days for businesses both large and small.  As a medium it allows, for an investment of time, companies to engage with customers and potential clients.  Whole departments are being built and new companies are being founded to help guide messaging into the social media realm.  The focus is on listening to the customers, engage...

There are tons of how-to’s out there when it comes to Twitter, Facebook, Blogs, Foursquare, etc.  Most of them written by much more knowledgeable people than I can possibly be on such a quickly shifting medium.  I am in need of step-by-step instructions just like the next person when it comes to setting up the accounts and posting items online.  (I –...