A business to survive has to have results. Typically these results are measured by the ultimate measurement: cash. The difficulty for any business in understanding this measurement is if it is a direct relation to activity or something other. Most businesses will have the belief that cash is generated solely by activity. Therefore many sales plans, business...

In a perfect world your ideal customer would be only listening to you.  Sadly, we do not live in a perfect world.  This video demonstrates some of the forces that might be influencing your customer and how they interact within the market.  If you can not identify who or what influences your customer then your sales cycle could become a lot longer! Watch...

In the past sales used to be about interrupting and pushing your product or services. In recent years sales has taken a more “customer centric or customer focused” approach. All about the customer and how they feel and what they want and how you can help them. Or is it? I mean you’re in sales right? You are supposed to really care about your customer,...

Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...

Businesses that take the time to learn about social media, make a plan for using social media, and take the time to build a reputation can be rewarded in an amazingly number of ways.  Putting out well crafted content with authenticity is the most powerful thing you can do in social media. An article on the Social Media Examiner discusses how a Domino’s Pizza...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...