Recently I was approached over the phone by a company that wanted me to purchase keyword advertisement for life. The idea being that my company would have preferred ad placement when someone searches for specific keywords like business coaching, corporate coaching, etc. That a few grand up front would have a longer ROI than the [...]
Archive for the ‘Sales’ Category
March 12th, 2010
Sales Failure and 4 Steps To Make It Better
Erroin A. Martin 
Posted in Business Coaching, Sales 
Tags: Business Coaching, customer experience, pre-call sales planning, sales closes, sales coaching, sales consulting, Sales Training 
View Comments February 16th, 2010
Four Secrets To Ideal Customer Service
Customers are the lifeblood of any business. Without them your business — any business — cannot survive. Customers validate your business plans, your products, and the value of your services through their purchases. So it is always baffling to me why some companies perform customer service poorly. You do not have to be that way [...]
Erroin A. Martin Posted in Business Coaching, Customer Service, Sales, Social Media Tags: Business Coaching, communicating with customers, customer care, customer contact, ideal customer service, sales coaching View Comments February 12th, 2010
Avoid The Activity Trap – Provide Value
A business to survive has to have results. Typically these results are measured by the ultimate measurement: cash. The difficulty for any business in understanding this measurement is if it is a direct relation to activity or something other. Most businesses will have the belief that cash is generated solely by activity. Therefore many sales [...]
Erroin A. Martin Posted in Business Coaching, Leadership, Marketing, Sales, Social Media Tags: Business Coaching, business plan coaching and consulting, Business Planning, Executive Coaching, marketing and sales tactics, sales coaching, Social Media, success planning View Comments 
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