Archive for the ‘Sales’ Category

Four Secrets To Ideal Customer Service

Customers are the lifeblood of any business.  Without them your business — any business — cannot survive.  Customers validate your business plans, your products, and the value of your services through their purchases.  So it is always baffling to me why some companies perform customer service poorly.  You do not have to be that way [...]

Avoid The Activity Trap – Provide Value

A business to survive has to have results. Typically these results are measured by the ultimate measurement: cash. The difficulty for any business in understanding this measurement is if it is a direct relation to activity or something other. Most businesses will have the belief that cash is generated solely by activity. Therefore many sales [...]

Who Influences Your Ideal Customer

In a perfect world your ideal customer would be only listening to you.  Sadly, we do not live in a perfect world.  This video demonstrates some of the forces that might be influencing your customer and how they interact within the market.  If you can not identify who or what influences your customer then your [...]