You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of...

We have had the honor of having written a guest post for the pharmaceutical industry blog pharmaphorum. Our post touches upon the changes currently being debated in the U.S. Legislature on Healthcare.  The changes will have a profound impact in how the industry sells its products. Enjoy! and we look forward to reading your comments! Pharmaphorum Post on US...

The internet has proven to be a powerful marketing tool.  You have social media, blogs, Google Ads, Youtube videos, and email newsletters.  There are so many methods to communicate and engage your target audience that when you make a blunder it is seen exponentially. Here is an example that we received from a company we buy from: Hey __firstname_! Just...

General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.”  When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the long term.  They will, if executed...