I ran into an old colleague in the supermarket yesterday. (No, no one got hurt.)  We were discussing the current business climate and how our respective businesses are going.  His is in a breakout stage right now, which means he feels a bit overworked but happy.  He is working for a medical device company that does not make a unique product but has...

A business to survive has to have results. Typically these results are measured by the ultimate measurement: cash. The difficulty for any business in understanding this measurement is if it is a direct relation to activity or something other. Most businesses will have the belief that cash is generated solely by activity. Therefore many sales plans, business...

Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...

Businesses that take the time to learn about social media, make a plan for using social media, and take the time to build a reputation can be rewarded in an amazingly number of ways.  Putting out well crafted content with authenticity is the most powerful thing you can do in social media. An article on the Social Media Examiner discusses how a Domino’s Pizza...

I am honored that I know Shelly Kramer and that she took the time to be a guest writer on the Finding Answers Blog.  Her wit, charm, and above all unworldly eighth sense when it comes to social media are very apparent in her writing.  That leads me back to first rule and cornerstone of publishing online: content is emperor of all things Internet.  Without...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...