A recent article in the Wall Street Journal on 28 October 2009, discusses different ways you can find and compare pricing for medical procedures.  This is the beginning of what needs to be a more open and transparent marketplace when it comes to pricing. One question that we have received from our readers is “How can I find out about...

Who purchases your products and services? What do they look like? How do they interact in your marketplace? These are just some of the questions you need to know the answers to when you seek out your ideal customer.  For the small business or niche business, your ideal customer is not everyone that walks through your door.  In fact, even for the larger...

While we are a bunch of lions here at Von Gehr Consulting Group, we also are pet owners.  Yesterday we had a wonderful customer service experience through email.  Take a look: I had never even heard of your breed of dogs before. Live and learn, huh? I was looking at a couple of web sites on those dogs and I think you’d be best off with...