Customers are the lifeblood of any business.  Without them your business — any business — cannot survive.  Customers validate your business plans, your products, and the value of your services through their purchases.  So it is always baffling to me why some companies perform customer service poorly.  You do not have to be that way as you...

Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...

Businesses that take the time to learn about social media, make a plan for using social media, and take the time to build a reputation can be rewarded in an amazingly number of ways.  Putting out well crafted content with authenticity is the most powerful thing you can do in social media. An article on the Social Media Examiner discusses how a Domino’s Pizza...

You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of power...

The internet has proven to be a powerful marketing tool.  You have social media, blogs, Google Ads, Youtube videos, and email newsletters.  There are so many methods to communicate and engage your target audience that when you make a blunder it is seen exponentially. Here is an example that we received from a company we buy from: Hey __firstname_! Just...

Somewhere it is written that it takes 21 days or more to change a habit or establish a new one.  (Although I am sure under the right pressures those days can be shortened.)  If it is really the case that it takes 21 days then you should use that number when establishing how many times you are going to speak with your customers/clients. First, you cannot...