Comments on: Your Social Media Plan Requires Measurement

By: Erroin Martin

Erroin Martin — Fri, 25 Jun 2010 22:25:54 +0000

I agree that most social media campaigns will be unique in design and execution, but there will be a "Gold Standard" when it comes to measuring success. It has not been defined yet and with the entrance of more and more businesses there will be a strong desire to have one.

I like the fact that social media does not allow for a cookie cutter approach. I hope it stays that way as it brings out the best in innovation and creativity.

Thanks for the comment!

@Erroin

By: 40deuce

40deuce — Fri, 25 Jun 2010 21:45:59 +0000

This a great post, but I have to disagree with one of your points.
I don't think that ever will be one "golden standard" to measuring social media. Every social media campaign is going to be different and everyone will have different goals in mind for their specific company and campaign. While there will be many common things, such as number of followers or how did the campaign convert into sales, every company will need to figure what their specific goals are and what they use to measure these goals.
Otherwise, great post with some good ideas.

Cheers,
Sheldon, community manager for Sysomos

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Thu, 24 Jun 2010 22:08:55 +0000

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