Barry, when it comes to the “It is just a fad point” — rolling out all the heavy hitters that use social media tends to tune out some of the small businesses I work with. My clients feel that it is further proof that social media requires a tremendous amount of resources to have value for a business. I personally do not agree as I have witnessed businesses that I work with grow their client base, brand, and customer/community relationships through social media.
It would be a benefit to have more small business success stories, implementation lessons, and case studies to demonstrate why this is not a fad.
Great post!
@Erroin
Originally posted as a comment
by Erroin
on Social Media Examiner using DISQUS.
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