Three hundred sixty-five days a year. Twenty-four hours a day. Every second the market is alive humming with noise. It is a noise that is filled with the cheers of successful sales, the woes of industries in crisis, the shouts of joy from a product launch, and the gentle weeping over a company’s losses. That noise is information the market is shouting out into the world non-stop. Information in its rawest form that when listened to can tell you where opportunities and threats lie. For while the market may be pumping out what seems like endless noise, if you listen… there is a rhythm.
This Lion Is Listening. Are you?
To be a business lion it is essential that you listen to the market. It will tell you which price point is successful for the products and services you offer. The market will tell you what is really valued or needed. The market will tell you whom is poaching on your territory and who is not worthy wasting energy chasing after. All the information is open to a business lion who has trained themselves to listen.
Listening to the market requires that you be quiet and actively focused on what it is you want to know. There is so much information and so many means to access it from the market that it can be overwhelming or enticing to follow certain rabbits down their holes. A business lion knows this. A business lion understands this. A business lion is active in listening for its interests to the lion’s business. Nothing more. Nothing less. Lions do not chase rabbits.
Therefore the business lion never hires someone else to listen to the market for them. The lion knows that to do so would be to place a filter over the raw noise of the market. Doing so will lead to the blindness of the lion to threats and missed opportunities.
The business lion trains their ears to focus on specifics it wants to know from the market. The lion does this by naming what those interests are, researching where the market will emit noise about those interests, and targeting its ears to listen for sounds about those interests. The process is always the same even if the lion changes the name its interests.
The business lion knows that the market communicates information about the past and the present, but never the future. When the lion listens to the market it is a like a ray with and end at that time stretching forever backwards. The information the lion gathers can only aid in the making of a decision but never in the outcome that will follow. Knowing this helps the lion to be selective in its decisions and take appropriate risks.
The business lion is always training its ears to listen to the market. How are you training yours?
About the author:
Erroin A. Martin is a Business Advocate with the Von Gehr Consulting Group, LLC, a business coaching and consultancy provider for business owners, executives, and entrepreneurs. He has fifteen years experience working within the pharmaceutical, manufacturing, natural resources, medical devices, software, technology, business services, and agriculture industries in various levels of leadership across six continents. He has led diverse teams in sales, marketing, planning, and in the Army. He currently coaches business leaders and physicians in the tools needed to plan for their success. Learn more about the Von Gehr Consulting Group, LLC at www.vongehrconsulting.com or call +1 203 433 8079. You can follow him on Twitter at @Erroin
The Von Gehr Consulting Group, LLC, was founded by Erroin A. Martin to provide business coaching, business consulting, and other services to companies both large and small. The primary goal is to have his clients be passionate about their business and reach the unachievable.
Erroin A. Martin 
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