There is a ton of different posts and articles out there, both pro & con, when it comes to the recent passage of Healthcare Reform. As more information is leaking out, it is apparent that many of the lawmakers never fully read the bill and there will be many unintended consequences. Some we will have to wait and see over time. One of the largest will...
4 Steps Your Business Should Be Doing Now
Getting a business of any size ready to seize upon the available opportunities of a turn around in the economy is tricky. With budgets tight and the need to keep cash available, it can be hard for a business to align its resources in the right way. Freezing everything places the business – your business – at greater risk of not being able to take...
18 Different Ways To Discover Inspiration
A friend of mine recently participated in an “Inspiration Ideation” meeting last week. The goal was to help her and her team to find new means of inspiration so that they can come up with better messaging, better slogans, and an overall better marketing campaign. Otherwise the product they are marketing is simply just old – there is no oomph! –...
Be A Business Lion: Listen To Your Market
Three hundred sixty-five days a year. Twenty-four hours a day. Every second the market is alive humming with noise. It is a noise that is filled with the cheers of successful sales, the woes of industries in crisis, the shouts of joy from a product launch, and the gentle weeping over a company’s losses. That noise is information the market is shouting out...
Listen To The Desires Of Your Business Kingdom
The kingdom of your business is made up of two entities: the employees and the vendors. Each has desires that can compliment and compete against each other. Each provides your business with information that is tainted with bias and self-interests, yet valuable none the less. The Vendors’ Desires The desires of the vendor is to have a client use, promote,...
