Before you start smirking and thinking that I have gone stupid, give me at least the next three sentences to bend your ear.  I am not talking about being mean to one customer and super nice to the other.  I am not saying that you should have extreme differences in how you service your customers.  Instead you should start treat them how they want to be...

A question was posted recently in one of the groups on LinkedIn asking users to define leadership. The definition of leadership always brings up an interesting question, “how does one truly define leadership?” This post will not pretend that it knows the complete total answer to the question, instead it proposes that you look deep inside yourself to find...

Businesses that take the time to learn about social media, make a plan for using social media, and take the time to build a reputation can be rewarded in an amazingly number of ways.  Putting out well crafted content with authenticity is the most powerful thing you can do in social media. An article on the Social Media Examiner discusses how a Domino’s Pizza...

In my previous blog about business planning, I discussed the method of backwards planning.  Whether you are planning a marketing campaign, a social media initiative, a sales plan, or even something unheard of yet… it is best to execute those items in manageable pieces. …break up the tasks into those easily executable, manageable chunks. It is best first...

Happy New Year!  In an effort to join the chorus of blogs, posts, and tweets wishing you success and tips for planning for your resolutions, I am going to add a bit of twist.  When it comes to your business, especially when it comes to your business plans you should build into this New Year the concept of backwards planning. Backwards planning is a...