I am honored that I know Shelly Kramer and that she took the time to be a guest writer on the Finding Answers Blog.  Her wit, charm, and above all unworldly eighth sense when it comes to social media are very apparent in her writing.  That leads me back to first rule and cornerstone of publishing online: content is emperor of all things Internet.  Without...

Marketing and PR have long been fields dominated by women and, as we move into the world of new media, especially all things related to social mediums, it’s no surprise that this is an area where women are amazingly adept. I’ll be the first to admit that, right now, men seem to dominate the field. You can’t toss a stick without hitting guys like Chris...

You have worked diligently in identifying who your ideal customer is.  You can picture exactly in your mind how they look, dress, eat, drive, and most importantly spend their money.  Yet do you know who influences their decisions? Now I am sure you have noticed that I have not written what, but who? It is the “Who” that has a tremendous amount of power...