The internet has proven to be a powerful marketing tool. You have social media, blogs, Google Ads, Youtube videos, and email newsletters. There are so many methods to communicate and engage your target audience that when you make a blunder it is seen exponentially.
Here is an example that we received from a company we buy from:
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Hey __firstname_! Just in time for Thanksgiving we are celebrating this month’s Open House in two special ways. First, we will begin by Blackberry [beer] on tap. For those of unfamiliar with Blackberry [beer], it was the 2008 BLC winner and is a uniquely brewed with blackberries from Oregon, orange and coriander. Secondly, to add to the fun we have special guests this month, Pure Chocolate, www.pure-choc.com. This chocolatier has been featured on Phantom Gourmet and soon to be on the Food Network. They are bringing us an incredible chocolate delight made with one our delicious beers. Come on down to the Brewery for a tasty Thursday night. |
Oops! Looks like either the email newsletter program burped out the wrong information or the customer relationship management software (CRM) did not copy out correctly.
We find this humorous but the reality is that it sows a tiny seed of doubt. The next time we see a mistake like this it begins to build. We have a bad experience with their beer and it gets even worse. Of course a mistake like this gets shared on the web.
Code of the Internet
What can you do?
Three simple steps:
- Review review review and review your piece again. Make sure it looks clean and has all the important information communicated without grammatical errors.
- Read your piece out loud. You will pick up on sentences that do not sound correct, are too wordy, and/or fail to communicate your ideas.
- Enlist a family member, coworker, or friend to read your work before you post it.
It takes just a little bit of effort and it is worth it in the end. Once it is out there. It is on the web for good. We should know. There is still a post about us losing our love handles from 1997 still online.
Erroin A. Martin 
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