General Motors (the car company you happen to own a piece of) has announced a new “60 Day Customer Satisfaction or Money Back Guarantee.” When you have to start giving your product away do you really have a business? Gimmicks and tricks that are used for short term sales blitzes are not sustainable in the [...]
Archive for September, 2009
September 14th, 2009
Money Back Guarantee Is Poor For Quality Perception
Erroin A. Martin 
Posted in Marketing, Sales 
Tags: long term business growth, marketing and sales tactics, marketing strategy, marketing themes, Sales, Sales blitzes, sales coaching, sales consulting, Sales Training, Strategy and Tactics, success planning 
View Comments September 10th, 2009
Avoid A Fatal Flaw of Leadership
Assumptions provide the leader with a foundation to seek the truth behind questions and/or guide them in making decisions. Assumptions are dangerous things. Assumptions may blind them from asking demanding tough questions. Unchecked assumptions will have a leader reject the answers to their questions. Assumptions can make a leader miss opportunities to change course or [...]
Erroin A. Martin Posted in Business Coaching, Leadership Tags: Business Coaching, business plan coaching and consulting, leadership steps, listening for results, Long-term vision, thinking like a leader View Comments September 3rd, 2009
How Leaders Decide in 4 Simple Steps
It has been said that some of the best leaders ask many questions. They ask questions that help them visualize all the sides of a particular issue or problem. The questions provide clarity and/or lead to specific answers for the leader to make tactical decisions in meeting their goals. So following this logic if we [...]
