Who purchases your products and services?
What do they look like?
How do they interact in your marketplace?
These are just some of the questions you need to know the answers to when you seek out your ideal customer. For the small business or niche business, your ideal customer is not everyone that walks through your door. In [...]
Archive for September, 2009
September 30th, 2009
Your Ideal Customer — Who are they?
Erroin A. Martin 
Posted in Business Coaching, Customer Service, Sales 
Tags: business growth, Business Planning, marketing and sales tactics, Sales, sales coaching, sales consulting, Sales Training, success planning 
View Comments September 23rd, 2009
The Need To Plan Your Succession
In a recent article in the Wall Street Journal on September 21, 2009, discussed how larger companies like Starbucks and Avon are consolidating the power base into the CEO. This is done by combining the CEO and COO positions and/or President positions under one person. In essence the combination of those positions eliminates the #2 [...]
Erroin A. Martin Posted in Leadership Tags: business plan coaching and consulting, Business Planning, Leadership planning, leadership steps, Long-term vision, success planning View Comments September 17th, 2009
Great Customer Service Through Email
While we are a bunch of lions here at Von Gehr Consulting Group, we also are pet owners. Yesterday we had a wonderful customer service experience through email. Take a look:
I had never even heard of your breed of dogs before. Live and learn, huh?
I was looking at a couple of web sites on those [...]
Erroin A. Martin Posted in Customer Service, Sales Tags: customer service success story, marketing and sales tactics, Sales, success planning View Comments 
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