Sep 6, 2011

If you have been finishing your last days of summer then you and your business might have missed an important report from the Pew Research Center.  Behind all the rhetoric and excitement around social media, I am sure you and your business have been a bit skeptical.  What can social media do for you?   Before we answer that question, let’s dive deep...

Apr 7, 2011

Typically when a business begins to choke, or feel like it is being choked, it is normally around financial pressures. The inability to generate cash flow combined with increase desire of creditors/vendors to get paid can choke the life out of a company. That is not what I am talking about. In this case is one person, who holds all the vital knowledge your...

Mar 21, 2011

I am working with my local high school to help introduce business to an English class filled with juniors. They are taking the motifs from the novel they are reading and applying it to real world case studies about work. The students bring a very bold black & white view to their understanding of the cases. They have a refreshing approach that removes the...

Feb 28, 2011

Every business has an ideal customer.  If the business has done an excellent job at market research and testing, then the business should be able to describe in specific detail everything they know about their ideal customer.  The result is a marketing and sales campaign that will become incredibly profitable.   There is another ideal that the business...

Feb 2, 2011

When you start your own business you are the go to person.  You have the vision, you have the drive, and you seek out vendors that can do for you what you cannot do for yourself.  You delegate through contracting. When your business expands and grows you hire employees to fill key roles.  These roles are the delegation of decisions and roles that you cannot...